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WAGASHIWALK × Matsuemon Collaboration
1 ABOUT
和菓子WALK×松右衛門 コラボSweets「抹茶和・菓子WALK」誕生!!
"MATCHA WAGASHI WALK" -Collaboration Sweets " WA • GASHI WALK × Matsuemon-
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"The first collaboration of the ' WA・GASHI WALK Promotion Consortium' features the meticulous craftsmanship of 'Matsuemon,' who continues to create confections using carefully selected, natural ingredients to highlight the essence of each component!
Based on 100% Kyoto Uji matcha, Matsuemon's unique blend of gentle flavors and sweetness has given birth to original Japanese-Western confections. These include dorayaki, raw chocolate, sweet bean paste, fresh cream, and caramel, combined with cookies, nuts, and red bean paste for added texture."

We are releasing under the title of the ‘MATCHA WAGASHI WALK' series.

"Matcha-scented Matcha Chocolate Dorayaki"
"Matcha cha cha Chocolate Daifuku"
"Matcha Forest Rich Caramel Omelette".

We will also deliver original matcha sweets according to the season.
Regarding the luxurious use of bitter-tasting raw chocolate, our confections can be enjoyed deliciously paired with coffee, wine, or champagne.

Indulge in the elegant aroma of matcha, and savor the fusion of Japanese and Western confectionery.

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菓匠「松右衛門」とは・・・
About “Matsuemon”

A Japanese-Western confectionery shop located in Hakusan, Bunkyo Ward, Tokyo.
Continuing the legacy of our ancestors, who have built a history spanning over 100 years under the name 'Matsuemon,' we faithfully adhere to traditional techniques while emphasizing a dedication to ingredients. We strive to create confectioneries that are healthy, natural, and can be enjoyed with peace of mind, all without relying on additives.

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「和・菓子WALK推進コンソーシアム」について
About " WA・GASHI WALK Promotion Consortium”

The traditional Japanese confectionery (The term ‘WA•GASHI ' refers to traditional Japanese confectionery as well as Western-style confectionery made in Japan. "), which embodies the changing seasons, natural landscapes, and the craftsmanship and sentiments of its creators, is a cultural heritage born from Japan's history and seasonal sensibilities. It has been passed down as a regional culinary culture, rooted in each locality. The WA•GASHI WALK Promotion Consortium is dedicated to the themes of "encounter, taste, creation, knowledge, and play." Through " WA•GASHI " we aim to provide opportunities to discover various aspects of Japanese culture and the charm of local communities. We also endeavor to develop products with an eye toward expanding sales channels not only domestically but also in inbound and overseas markets. By collaborating with various companies, organizations, and experts across industries, we strive to create new business opportunities and contribute to the development of the " WA•GASHI " industry and the inheritance of Japanese culture.

2 PRODUCT

  • 名物どら焼きの⽪

  • 抹茶チョコ

  • チョコクリーム
    抹茶クリーム

"Matcha-scented Matcha Chocolate Dorayaki"
620円／個（税別）
¥620 per piece (excluding tax)
生地Dough ノーマルNormal
上掛けToppings 抹茶チョコ／ビターチョコレート／アーモンドMatcha Chocolate / Dark Chocolate / Almond
ペーストPaste 抹茶クリーム（撮影は抹茶餡）／チョコ餡Matcha Cream / Chocolate Bean Paste
不使用Not Used 保存料・人工着色料・加工伝聞・ショートニングPreservatives / Artificial Colorings / Processed Inuendo / Shortening Freezer
冷凍保存Storage 可能Possible

We use fresh eggs and Hokkaido-grown pastry flour to carefully bake a moist and fluffy dough. Inside, we've sandwiched generous portions of matcha cream and chocolate bean paste blended with rich matcha.

On the surface of the skin topped with intense matcha-flavored matcha chocolate and dark chocolate, we have added fragrant and crisp almonds. From the moment you take a bite, you'll experience the spreading aroma of matcha, offering an original dorayaki that can be enjoyed with a sense of Western confectionery.

It will taste delicious even after thawing.

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  • クコの実

  • ココアクッキー

  • 抹茶オムレット

  • ⽣クリーム
    抹茶キャラメルクリーム

"Matcha cha cha Chocolate Daifuku"
560円／個（税別）
¥560 per piece (excluding tax)
生地Dough 抹茶Matcha
上掛けToppings ココアクッキー（２個）／クコの実 Cocoa Cookies (2 pieces) / Goji berries
ペーストPaste 抹茶チョコ／生クリームMatcha Chocolate / Fresh Cream
不使用Not Used 保存料・人工着色料・加工伝聞・ショートニングPreservatives / Artificial Colorings / Processed Inuendo / Shortening Freezer
冷凍保存Storage 可能Possible

On top of matcha chocolate with a caramel-like, gently sweet, soft, and gooey texture, we have added a delicate original fresh cream. We wrapped it all in a matcha sponge, kneaded with matcha for a fluffy finish, while also infusing the aroma of matcha.

Decorated with light and crispy cocoa cookies and the faint acidity of red goji berries, adding color and a delightful crunchy texture.

It will taste delicious even after thawing.

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  • 抹茶もち

  • 抹茶あん

  • 抹茶チョコ

"Matcha Forest Rich Caramel Omelette".
480円／個（税別）
¥480 per piece (excluding tax)
生地Dough 抹茶求肥Matcha Anko (sweet bean paste)
上掛けToppings 抹茶粉＋金粉Matcha Powder + Edible Gold Powder
ペーストPaste 抹茶チョコ／ 抹茶餡 Matcha Chocolate / Matcha Bean Paste
不使用Not Used 保存料・人工着色料・加工伝聞・ショートニングPreservatives / Artificial Colorings / Processed Inuendo / Shortening Freezer
冷凍保存Storage 可能Possible

Combining premium Kyoto Uji matcha 100% with mochi, milk chocolate, and sweet bean paste, we crafted a richly flavored, two-layered matcha chocolate and matcha bean paste. These delightful layers are gently wrapped in a colorful matcha mochi to create the Matcha Trio Daifuku. you'll experience the spreading aroma of matcha!

Adorned with gold leaf powder on its beautifully formed surface, not only is it visually appealing, but you can also indulge in its refined elegance, characteristic of Japanese confectionery infused with matcha.

It will taste delicious even after thawing.

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3 Feature
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Interview
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The dedication to Japanese confectionery making
Savor the pure taste of nature with our range of confections.

First and foremost, it's about emphasizing the importance of our ingredients. We use Hokkaido-grown azuki beans and 100% Uji matcha from Kyoto. Additionally, we aim to make our products without additives or preservatives. While it's essential to know what we use in our confections, I believe it's equally important to know what we don't use.

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The reason for not adding additives
My mother's kitchen is the core value of our confections that is carefully crafted without additives to bring you the pure, homemade taste you love.

It all stems from food education. When I was at home, my mother always cooked for me with deep love and never served prepared dishes, perhaps because she didn't want me to consume anything that might not be good for our health. Since then, I never considered buying prepared foods, and always cooked everything myself after I moved to Tokyo. This upbringing instilled in me a mindset of prioritizing natural ingredients and avoiding additives. We aim to create and serve our confectioneries with the same peace of mind and care that I experienced at home.

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Our future outlook

I believe that through this collaboration, we've come together to share our passion and dreams for Japanese confections, envisioning them becoming as popular as sushi and tempura! Our aim is to make these delights accessible to everyone, including those who haven't had the chance to experience Japanese confections, including customers from overseas. Someday, I aspire to open a shop in New York and introduce delicious Japanese sweets to the world.

The secret to deliciousness

We make them without cutting corners, without taking shortcuts, and following the methods we were taught faithfully. Furthermore, instead of adding additives for preservation, we use freezing techniques and thoughtful packaging to ensure freshness, allowing our confections to be enjoyed without worrying about their shelf life.

We aim to create confections that are not only visually appealing but also delicious to the heart, body, and palate.

While the appearance may seem modest compared to others, we strive to create an appearance that matches what's inside. That's the essence of Matsuemon. We've made a commitment to only offer what we personally find delicious, and we feel trusted by customers who appreciate the uniqueness of our confections and return to enjoy them repeatedly.

Our future outlook

I believe that through this collaboration, we've come together to share our passion and dreams for Japanese confections, envisioning them becoming as popular as sushi and tempura! Our aim is to make these delights accessible to everyone, including those who haven't had the chance to experience Japanese confections, including customers from overseas. Someday, I aspire to open a shop in New York and introduce delicious Japanese sweets to the world.

4 shop
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店舗名/Store 松右衛門Matsuemon
所在地/Address 〒112-0001
東京都文京区白山5-1-9レジオス文京白山1F1F Regios Bunkyo Hakusan, 5-1-9 Hakusan,
Bunkyo-Ku, Tokyo 112-0001
電話番号/Tel 03-6801-5110
営業時間/Open 11:00～19:00（不定休/Irregular Holidays）
Matsuemon Official Online Shop
Matsuemon Rakuten Online Shop
5 news
news
2024.02.22
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